Ginza Group Joins Hands with China Shandong Ocean Shipping: High quality deep-sea fish "swim" on the national dining table
On May 2nd,&quo; Da Dao Lu Shang• Jointly sailing in the ocean; The strategic cooperation ceremony between Ginza Group and Shandong COSCO Shipping, as well as the 8th World Tuna Day fish show in 2023, was held at the Yuhan Store in Ginza, Jinan. Wang Xuchao, Secretary of the Party Committee and Chairman of Lushang Group, Zhu Huajian, Deputy Secretary of the Party Committee, Director, and Deputy General Manager, Li Lin, Member of the Party Committee Standing Committee, Director, and Minister of Organization and Human Resources, and Lu Lianxing, Member of the Shandong Guotou Party Committee Standing Committee, attended.&Nbsp;&Nbsp;In the early stage of this activity, publicity and warm-up were carried out through Lushang Group and Ginza Group's official account matrix, private community and circle of friends, and live broadcast was carried out on Lushang Group's video number, Lushang's tongue tip video number, Ginza Cloud Shopping video number and applet. Special promotional activities were set up on the Ginza Cloud Shopping applet, reaching more than 250000 person times in total, including 180000 person times in private community and circle of friends, 15000 person times in the broadcast room, more than 20000 person times in the official account's tweet reading, and 39000 times in the applet.&Nbsp;&Nbsp;On the day of the event, it was on the same day as; World Tuna Day;. At the scene, Wang Xuchao unveiled the red silk for the 160 pound bluefin tuna, Zhu Huajian sounded the gong, and then representatives from both sides jointly stroke their swords to start the tuna themed fish show. This bluefin tuna is known as; The Royal Family in Tuna;, Belongs to a very rare top-level ingredient. Accompanied by the proficient operation of senior fish openers, the rare production process was perfectly presented on site.&Nbsp;&Nbsp;In his speech, Zhu Huajian stated that he will uphold the principle of "; A leader in quality consumption and a service provider for a better life; The corporate mission of Lushang Group is always committed to improving the quality of user consumption. This time, Ginza Group, a subsidiary of Lushang Group, has signed a contract with Zhonglu Ocean Strategy, aiming to enable more consumers to enjoy the green, healthy, and delicious deep-sea tuna series of food. Both sides will focus on the key areas of prefabricated dishes in marine fisheries, and deepen cooperation in the design and development of tuna series products, channel expansion, and other directions.&Nbsp;&Nbsp;&Nbsp;Lu Lianxing said in his speech that tuna, as a high-grade deep-sea fishery product, has huge market space in China. With the opening of this strategic cooperation, the product advantages of China Shandong COSCO Shipping will be deeply integrated with the channel brand advantages of Ginza Group. Both parties will work together to create a new highland for the development of Shandong's tuna industry, allowing the public to enjoy exquisite and authentic tuna products.At the event, Ma Yunpeng, Chairman of Ginza Group, and Wang Huan, General Manager of Zhonglu Yuanyang, respectively signed strategic cooperation agreements on behalf of both parties.Tuna from the deep sea is a top-notch marine ingredient with a unique flavor; The King of Seafood; The reputation of. At the event, the organizer also arranged a thoughtful and in-depth consumer experience for customers& Flash; Product trial activity.&Nbsp;&Nbsp;&Nbsp;Ginza Group is a subsidiary of the provincial large state-owned enterprise Lushang Group. As an A-share listed company and a leading commercial enterprise in Shandong, Ginza Group has recently focused on high-quality resources nationwide, accelerating digital transformation and upgrading, continuously expanding its supply chain, and selecting products that are more high-quality, distinctive, and regionally oriented. Zhonglu Ocean is an outward oriented comprehensive ocean fishing enterprise controlled by Shandong State Investment Corporation. As a B-share listed company and one of the top 5 ocean fishing enterprises in China, Zhonglu Ocean has become a comprehensive industry chain enterprise group with complete sea and land facilities, and has a high reputation in the industry, especially in the global tuna industry. After this cooperation, both parties will take this as an opportunity to jointly build a high-end brand of deep-sea health food in China, and work together to create a new pattern in the domestic tuna industry.Officials from the office and human resources department of Lushang Group, as well as officials from Ginza Group and China COSCO Shipping, participated in the event.(Source: Shandong Business Daily&midtot; Subao News Network article/Wang Zhixuan image/Wang Xiaofeng)