Strive for early spring through hard work, and start a new year through hard work. Lushang Group actively practices and practices; A leader in quality consumption and a service provider for a better life; Our corporate mission is to embark on a new journey in the new year with renewed enthusiasm and a determined attitude, striving to become a leading modern commercial service enterprise with strong comprehensive competitiveness in the first quarter.Ginza GroupDuring the Spring Festival holiday, Ginza Group launched 100 stores in 25 cities; IN Pray for the Year of China; A series of themed marketing activities, igniting the Spring Festival consumption frenzy, presenting a; Hot and Spicy; New weather.Ginza Group's various stores combine original content; Little Lantern Dragon; IP creates flower lantern themed temple fairs and various annual customs activities; Dragon; Re appearing, attracting numerous consumers to check in, media and influencers eagerly paying attention and liking. Ginza Supermarket; IN pray for the Chinese New Year• New Year's Goods Festival; With the theme of creating a large collection of New Year's goods and activities such as bringing New Year's goods into the community, we aim to bring together; New Year's Flavor& Ldquo; Warm service& Ldquo; High quality products; Delivered to consumers. The Ginza distribution center has fully stocked up on festive goods, with a total of over 2900 tons of vegetables, fruits, meat, eggs, milk, edible oil, flour, and rice stocked daily in various Ginza stores and warehouses in the Jinan region, effectively ensuring; Vegetable Basket& Ldquo; Fruit Plate; Adequate supply keeps shifting. Ginza Online launches the New Year's Goods Festival event; Ginza Cloud Shopping; Build scene sections such as running outfits, new year looks, and themed New Year dishes to facilitate consumer shopping.FuridaFuruida Yilian brand has made great efforts in online marketing, with a total exposure of over 93 million times during the New Year's goods festival, over 300000 interactions across the network, and over 10000 user generated content (UGC) accumulated. The newly launched limited edition of New Year's cultural relics, Bang Bang Shuang, features an ugly and cute smile and big mouth image from ancient relics; Open the bottle cap, apply a splash of skin water, and it will accompany you to success; Frost; Every day. The first stop of Yilian China High Moisture Challenge ended perfectly. In the romantic ice and snow city of Harbin, Yilian's Erbin shuttle bus shuttled through popular attractions in major cities, attracting many consumers to clock in and participate in the event. Citizens were randomly invited to experience the event. The moisture detection data before and after the application of Yilian High Moisture Preservation Series of Bangbang face cream directly felt the product's ability to moisturize and replenish water. Yilian won praise and recognition from participants with its hard core product strength. Not only is the atmosphere of the offline event lively, but it has also sparked extensive discussions among netizens online. # Yilian China High Moisturizing # Sina Weibo topic has quickly reached over 15 million views, and the total online topic exposure has exceeded 60 million. The Yilian Qianfo Mountain Spring Festival Garden Festival kicked off on the first day of the first lunar month, with over 26000 live viewers on that day. The event will continue until the 16th of the first lunar month, and the current foot traffic has exceeded 400000, with over 2 million online exposures and an average of over 1000 UGC posts per day.Ginza AutomobileGinza Automobile seizes the development opportunities of the automotive aftermarket and focuses on creating four innovative businesses: Ginza car replacement, Ginza car maintenance, Ginza beautiful cars, and Ginza car modification. Ginza constantly optimizes vehicle quality through vehicle replacement, achieving 100% remanufacturing of retail vehicles, and formulating policies to improve vehicle quality; Four guarantees, one commitment;, Take the lead in proposing&quo; within the industry; Seven days without reason; Returning and exchanging cars, while continuously expanding the channels for purchasing used cars, and focusing on new media marketing, the sales of used cars have increased by 70% year-on-year since the beginning of this year, with new media sales accounting for 18%. Create 6 major scenes for Ginza beauty cars and 3 major scenes for Ginza car upgrades, focusing on&quo; People, goods, and venues; Innovate marketing models, continuously enrich product categories and reduce costs through source introduction, resulting in a year-on-year increase of 231% and 311% in revenue for Ginza Meiche and Ginza facelift, respectively.Lu Shang TechnologySince December 22, last year, Yitong Jinfu has been actively promoting its brand and products through outdoor electronic screens, static building advertisements, mobile advertisements, and other forms to prepare for the Spring Festival sales schedule in advance. All staff have been deployed to accurately and effectively carry out customer expansion work while developing high-end gift business, deeply tapping into potential B-end customers, and establishing a sustainable group buying channel. Various cities have achieved a historic high in physical sales through various channels such as physical display cabinets, shelves, promotional flyers, employee promotion, enterprise WeChat groups, and online self media. During the Spring Festival, the 12 key business halls of Shandong One Card throughout the province will operate normally to ensure customer card usage needs.During the Spring Festival, the specialists of Lushang Science and Technology Caishi Data Center and High tech Data Center were on duty 24 hours a day, monitoring the business lines such as the circuit lines and the Internet, regularly patrolling the servers and network equipment used in production, while patrolling the environment of the data center UPS, air conditioning and other systems, to ensure the stability of computing resource services, storage resource services and security services during the festival, and ensure the stable operation of payment business.Lu Shang CapitalLu Mu Industry and Commerce closely focused on three business lines: commercial business, crop planting, and agricultural and animal husbandry premium products. They carefully organized and scientifically planned, seized opportunities, and consolidated responsibilities. In January, their commercial business achieved a year-on-year increase of 93.46% in operating revenue; 9300 acres of winter wheat have successfully wintered, and the sales of agricultural and animal husbandry premium products have exceeded 3000 boxes per unit. Before the Spring Festival, Gujia Red Wine, a subsidiary of Lushang Products, successfully settled in more than 200 stores in Shanghai Jieqiang, and continued to sell well in the province, welcoming a successful start to performance.Lu Shang Industry InvestmentThe company focuses on three major business directions: education services, smart healthcare, and new industry cultivation, actively responding to complex market situations. The smart health and wellness sector actively collaborates with the civil affairs department of Lixia District, completing contracts with government departments, streets, and communities. In January, the family elderly care bed service was officially launched, serving 180 households and successfully expanding and settling new businesses. The education service sector has reached cooperation agreements with 19 universities on teaching materials, with an agreement to supply 700000 copies, a year-on-year increase of 15%. In the new industry cultivation segment, Shandong merchants linked their industries with the Group, promoted four brands and their own products online, and reached a special cooperation with the head anchor of Kwai.Lu Shang ServiceAt the beginning of the year, Shandong Merchants Service Qingdao City Company successfully won the bid for the Shandong Port QQCT project and officially settled in, with a service area of 2.55 million square meters and over 10000 employees. After settling in, Lu Shang Service will undertake the business of conference affairs, foreign affairs reception, and daily cleaning services at 36 locations in the region. During the Spring Festival, Shandong merchants set up 23 community New Year's goods markets for various projects, organized 53 New Year's goods activities, attracted more than 600 businesses, and provided more than 1000 types of New Year's goods, greatly facilitating the needs of homeowners for purchasing New Year's goods.Safety always accompanies both sidesOn the first day of the the Year of the Loong, the Group and all units organized to carry out safe production“ Start the first lesson;, Strengthen safety education and enhance safety awareness through special meetings, watching special films, and other forms. Independently developed and recently launched applications; E-Ping An; The enterprise risk and hidden danger dual control management project utilizes mobile office technology, through convenient process guidance and professional data support, to achieve daily safety and efficient independent management, help continuously improve safety management level, comprehensively enhance safety management work efficiency, digitize the display of safety production management results, and safeguard high-quality development.