Lushang Supply Chain(Qingdao) Co.,Ltd.

Lu Shang Group's omni channel digital transformation training and live streaming training camp opened

&Nbsp;On August 29th, Lushang Group's omnichannel digital transformation training and live streaming training camp officially opened at Shandong Vocational College of Commerce. Liu Dehua, member of the Standing Committee of the Group Party Committee, director, chief auditor, and chairman of the labor union, attended the opening ceremony and delivered a speech.&Nbsp;&Nbsp;Liu Dehua said that the Group's Party Committee attaches great importance to digital transformation and regards live video as an important way of digital transformation of business locations. This training aims to further strengthen the understanding of all units on digital transformation and improve the level of live video of relevant personnel. All students should improve their ideological awareness, cherish learning opportunities, continue to learn and apply what they have learned, and effectively enhance their video live streaming abilities. The group trade union will continue to improve the professional skills and comprehensive quality of cadres and employees through various means such as organizing high-quality training, and help them grow and achieve success.&Nbsp;&Nbsp;Subsequently, Andy Lau awarded the training camp flag to the student representatives.At the ceremony, anchors from Ginza Group and Ginza Automobile led the entire audience to review the digital transformation of Lushang Group, especially the achievements of live streaming marketing, in the form of videos over the past year.&Nbsp;&Nbsp;The training was held by the trade union of the Group in conjunction with Ginza Group and Furida, and divided into two stages: theoretical and practical training. In the theoretical training held from August 23 to 25, Tiktok and internal lecturers of the Group taught more than 1000 online and offline students about short video clips, e-commerce live broadcast skills, and the operation rules of the live broadcast platform, and diagnosed and analyzed the short video and live broadcast cases of Ginza Group. The practical training course lasts for 4 days and is carried out in a full practical scenario. 215 students from all units of the Group will go to multiple stores in Ginza, shoot and release short videos, and conduct live broadcast with goods PK through Tiktok. The winners will be comprehensively determined according to the sales of the live broadcast room, the number of viewers in the live broadcast room, and the number of short video viewers.Officials from the Political Work and Education Department of Lushang Group, Ginza Group, Furuida, and Shandong Business College attended the opening ceremony.